Exploring Africa and beyond.
I travel to experience new places, meet interesting people, discover businesses and cultures, and share what I learn along the way.
Explore the storiesFrom Lagos, Nigeria ●
I create, explore, and share ideas about Africa and the people building it.
Creator, entrepreneur and storyteller exploring African commerce, the businesses shaping it, and the opportunities connecting Africa to the rest of the world.
Keep spreading positivity.
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What I'm building
Create
Stories, videos and conversations about Africa, business, travel and the people building interesting things.
Explore the content →African Commerce Chronicles
I'm talking to 100 businesses across Africa, tracing how products, ideas and opportunities move across the continent and the world.
Follow the journey →Consult
I work with businesses and creators who want to improve their content, reach new audiences and grow beyond their current market.
Work with me →02
From the camera
A running record of what I'm noticing, filming and thinking through.
The businesses changing how Africa shops
Inside the founders and platforms rewriting retail, logistics and trade across African markets.
View case study03
African Commerce Chronicles
I'm talking to businesses across Africa to understand how they're building, selling, sourcing and distributing products in a changing African economy.
0 businesses.
0 stories.
One continent.
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Need help getting your business seen?
I help businesses and creators use organic content to reach new audiences, tell better stories and create opportunities beyond their current market.
Content strategy
Building a content system that actually fits the business.
Organic growth
Finding opportunities to grow without relying entirely on paid advertising.
Diaspora audiences
Helping African businesses communicate with and reach customers outside Africa.
Content reviews
Looking at what you're currently publishing and identifying what could work better.
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I'm Seun.
I'm a creator, entrepreneur and someone who's fascinated by what happens when people, products and ideas move across borders.
I founded The Middleman Consults, a company helping people and businesses buy, ship and move products internationally. It's the part of my work that pays the bills — but it isn't the reason I show up here.
This site is where I document what I'm curious about: how commerce moves across Africa, the people building unlikely businesses, and what it actually takes to connect this continent to the rest of the world.
This website isn't really about the company. It's about the things I'm curious about.